When a successful director lands a big project he should either churn out a fresh story or give an old story with a proper structure concentrating on keeping the audience glued for two and a half hours with a reasonably good narration. We are all by now used to the regular dose of three songs, three fights and a wafer thin story line and have become accomodative.

Looks like he played it safe but in the process the title [Rachcha] and the film crumbled due to facts that were earlier anticipated, none saw the film with huge expectations because of Sampath Nandi's credentials. It is different directing for an Ameerpet audience and directing for an AP audience, different for Varun Sandesh and different for Ram Charan; but even then given his limitations if he had focussed on few minor things the movie would have passed muster but as of now it succeeds in pleasing only Ram Charan's fans, the target audience. What dominates Raccha is not the story but high school rhymes.

Ram Charan has a good voice that has evolved over the few films he had done, he dances reasonably well but that is not enough to be called forget an actor, even a star, every new guy worth his salt is able to kneel on the floor and dance or thrust their pelvis. He should avoid the mistakes that the clan heroes make in bringing down the ex-factors to the films in..every film showing their insecurity. It works once and not always.

Rachcha is a panegyric but sadly the eulogy is terribly immature, childish and it has everything to do with the outdated writers. Have you heard kids recite a rhyme flippantly abcd moo mein beedi? The lines here are that silly..doodh mein chawal mile tho kheer..pyar milaye tho thakdeer, aadmi kam risk jyaada; Seriously do they mean it? There are more but remembering and writing about it is nothing short of agony.

Whoever okayed the story..hats off to them, they must have been born in a different time zone. On one hand we have villain tracing the hero on Google maps and on iPads here and on the other it is an outdated family story with the intro and the flashback in the climax in colour. The heroine, a heiress of ten thousand crore property has never seen a lake filled with Water lillies and she is filled with happiness when he offers her a few.

The Hanuman pendant is again a granny's plot. The baby likes waterfalls and as in Badrinath she exults when she sees the shower and they break into Vaana Vaana Velluvaye. For those who seek to compare the father and son, there is a difference. Chiranjeevi enjoys a dance or his acting thoroughly and you can see the feeling in his face, it is that transparent.

Here Ram Charan emphasises on technique and the focus is to get it right. If only it is clubbed with a wholesome feeling any actor can do justice to his work.

Our audiences have a fetish for colour, Tammana doesn't have the innocence, she has a mature look, wears teeny weeny clothes but still looks older to the hero. Ajmal played a good guy and later turned into a villain in Ko here it is just the opposite. With his character turning positive, the director brings another additional character Dev Gill but eventually there is no weight. It's unsettling to see Ajmal, maybe one needs some more films to adjust to the new character in Telugu films.

The BGM is good and so is the cinematography. Bad editing and screenplay. There are exactly three-four good comedy scenes, two from Brahmanandam, one from Ali and other Nalla Seenu, other than that the film has nothing to boast about.

The director falters with the screenplay. When a comedy scene is going on smoothly, he brings in MS Narayana on a bed and within a second, the comedy continues and the flow is interrupted. It is difficult to sit through after two hours as the plot turns very predictable.

Kudos to the Censor Board for allowing "All holes moosukuni koorchovalanamata" by Brahmanandam and "Aa personality ni choosthe nake veyyalanipisthondi" by Jhansi, it is liberation indeed. The distributors please buy a lucky bamboo for recovery and Sampath Nandi, grab the Hanuman pendant and wear it, you need it the most!

Posted by Anushka G at 9:29:00 PM